Privacy Policy

Depending upon the nature of your interaction with us, we may collect information directly from you, automatically through technology, from third-party platforms or services, or from lawful public or commercial sources.

We may receive information through social media services, advertising platforms, real estate portals, lead-generation platforms, referral networks, marketing partners, and other third-party sources. This may include information submitted through advertisements, lead forms, instant forms, property inquiries, direct messages, platform integrations, APIs, referral mechanisms, campaigns, or other interactions.

Depending upon the platform and the individual's interaction with it, information received may include contact information, property interests, location preferences, price range, campaign information, referral source, platform identifiers, and other information the individual provided or that the platform is authorized to make available. Once information is lawfully received by us, we may incorporate it into our CRM and other business systems and use it for purposes described in this Policy, subject to applicable law, applicable platform requirements, and any legally effective restrictions associated with the information. The privacy practices of the platform through which information was originally submitted remain governed by that platform's own policies and terms.

Information may also be obtained, where lawful and appropriate, from:

• Individuals directly
• Websites and landing pages
• Social media platforms
• Advertising and lead-generation platforms
• Real estate portals
• Referrals and referral partners
• Open houses and property showings
• Events
• Telephone, email, SMS, and messaging applications
• Public property records
• Property appraiser and tax records
• Recorded instruments
• Government databases
• Publicly available information
• Multiple Listing Services ("MLS"), subject to applicable authorization and rules
• Builders and developers
• Brokers and real estate professionals
• Lenders and financing professionals
• Title and closing professionals
• Technology providers
• Marketing or advertising partners
• Other lawful sources relevant to our business

Where permitted by law, information from different sources may be combined, matched, organized, analyzed, supplemented, or associated with existing records.

We may process information for lawful business, operational, commercial, administrative, security, marketing, transactional, and professional purposes, including to:

• Respond to inquiries
• Provide requested information
• Identify relevant properties or opportunities
• Provide or facilitate real estate services
• Match individuals with listings, communities, developments, builders, services, or opportunities
• Schedule consultations, appointments, tours, or showings
• Evaluate real estate preferences
• Maintain lead, prospect, client, and business-contact records
• Operate CRM and lead-management systems
• Manage and prioritize inquiries
• Segment prospective clients according to expressed or reasonably inferred interests
• Personalize recommendations and communications
• Follow up regarding previously expressed interests
• Facilitate requested transactions
• Communicate regarding listings, communities, developments, market information, incentives, opportunities, or services
• Conduct marketing and advertising
• Conduct audience measurement and attribution
• Measure campaign performance
• Conduct retargeting or audience-related advertising where legally permitted
• Improve advertising effectiveness
• Analyze trends, engagement, and customer interests
• Develop and improve our Services
• Maintain business intelligence and analytics
• Train and support personnel
• Manage referrals and professional relationships
• Maintain records
• Perform quality assurance
• Prevent fraud, abuse, misuse, and security incidents
• Protect our systems, personnel, clients, property, and legal interests
• Investigate complaints or disputes
• Establish, exercise, preserve, or defend legal claims
• Enforce agreements and policies
• Satisfy legal, regulatory, professional, brokerage, MLS, insurance, accounting, or governmental requirements
• Conduct audits, compliance reviews, and internal investigations
• Facilitate corporate transactions, succession, financing, restructuring, or transfers
• Create aggregated, statistical, pseudonymized, or de-identified information where permitted
• Carry out other purposes that are compatible with the context in which information was obtained, reasonably related to our business relationship, separately disclosed, consented to where required, or otherwise permitted by applicable law

• Where permitted by applicable law, we may communicate regarding properties, listings, developments, communities, market updates, educational information, promotions, services, appointments, transaction matters, or other real estate-related opportunities.
• Communications may occur through telephone, email, SMS/text message, social media, direct messaging applications, or other communication channels.
• Certain communications, including automated or prerecorded calls or texts, may require additional consent under applicable federal or state law. Where legally required, such consent will be requested separately or through an appropriate disclosure or consent mechanism.
• Consent to receive marketing communications is not a condition of purchasing property or obtaining brokerage services except where otherwise lawfully permitted.
• Marketing email recipients may use the unsubscribe mechanism included in applicable messages.
• Recipients of applicable marketing text messages may reply STOP or use another provided opt-out mechanism.
• We may maintain suppression or opt-out records after an unsubscribe or deletion request when reasonably necessary to ensure that the individual's communication preference continues to be honored.
• Opting out of marketing does not prevent us from sending non-marketing communications that are reasonably necessary for an existing transaction, requested service, account administration, security, legal compliance, or other purposes permitted by law.

Subject to applicable law, information may be disclosed, made available, or transferred when reasonably necessary or appropriate for our business operations, requested services, marketing activities, professional relationships, contemplated or actual transactions, or other purposes described in this Policy. Recipients may include:

• Real estate brokerages; brokers; real estate agents
• Transaction coordinators; administrative personnel; contractors; affiliates
• Builders; developers; property owners and authorized representatives
• Mortgage lenders and financing professionals
• Title companies; closing agents; attorneys; accountants; inspectors; appraisers
• Contractors and service professionals; referral partners; marketing agencies
• Advertising platforms; CRM providers; website and hosting providers
• Cloud and storage providers; communications providers; email and SMS providers
• Analytics providers; scheduling providers; cybersecurity providers
• Information-technology providers; customer-support providers; professional advisers
• Governmental authorities; regulators; courts or law-enforcement authorities where appropriate or legally required
• Potential or actual successors, purchasers, investors, lenders, or transaction counterparties
• Other parties reasonably involved in providing requested services or facilitating contemplated or actual real estate activities

Disclosure to a service provider, processor, professional adviser, transaction participant, or other recipient does not necessarily constitute a "sale" of personal information as that term may be defined under applicable privacy law. We may also disclose information when we reasonably believe disclosure is necessary or appropriate to comply with law or legal process; respond to governmental or regulatory requests; enforce rights or agreements; investigate suspected fraud, misconduct, or security incidents; protect individuals or property; establish or defend claims; or protect legitimate business interests.

• We may engage third parties to perform services or business functions on our behalf or in connection with our operations. Such entities may process information for website hosting, CRM operations, analytics, advertising, communications, scheduling, data storage, cybersecurity, customer support, lead management, transaction administration, business intelligence, and other business functions.
• Where required by applicable law, contractual or other appropriate safeguards may govern processing performed on our behalf.
• Independent third parties may maintain separate privacy policies and practices. To the extent permitted by law, we are not responsible for privacy, cybersecurity, contractual, or operational practices independently determined by third parties that are not acting under our control or instructions.

• Information maintained by the business may constitute a business asset.
• Subject to applicable law, information may be disclosed, evaluated, transferred, assigned, or otherwise made available in connection with an actual or contemplated merger, acquisition, financing, investment, restructuring, reorganization, asset sale, brokerage transition, business transfer, bankruptcy, succession, due diligence process, or similar transaction.
• Any successor or permitted recipient may receive information subject to applicable legal obligations.

We may retain information for as long as reasonably necessary or appropriate for the purposes for which it was collected or subsequently lawfully processed. Retention periods may consider:

• The duration of a prospective or actual business relationship
• Reasonably anticipated future real estate needs
• Brokerage and professional recordkeeping requirements
• Contractual obligations
• Legal and regulatory requirements
• Tax and accounting requirements
• Fraud prevention; security; internal auditing
• Dispute resolution
• Applicable statutes of limitation
• Litigation or reasonably anticipated litigation
• Establishment, exercise, or defense of legal claims
• Other legitimate retention requirements permitted by law

Information may be deleted, aggregated, anonymized, de-identified, or retained for a longer period when legally required or reasonably necessary and permitted. Information may remain for additional periods in backups, archives, security systems, compliance records, litigation holds, fraud-prevention systems, disaster-recovery systems, and suppression lists even after deletion from active operational systems.

• We use administrative, technical, physical, and organizational safeguards that we consider reasonable and appropriate in light of the nature and volume of information processed.
• Nevertheless, no website, database, network, device, electronic communication, cloud service, transmission method, or storage system can be guaranteed to be completely secure.
• Accordingly, we cannot and do not guarantee absolute security, uninterrupted availability, or prevention of every unauthorized access, disclosure, alteration, loss, cyberattack, or other security incident.
• Nothing in this section limits any obligation that cannot lawfully be limited.

Our Services may utilize cookies, pixels, tags, APIs, analytics services, advertising technologies, tracking technologies, and similar tools. These technologies may be used to:

• Operate and secure Services
• Remember preferences
• Understand website usage
• Analyze visitor behavior
• Measure advertising and campaign performance
• Provide audience-based or retargeted advertising where legally permitted
• Support attribution and conversion analytics
• Improve and optimize our Services

• Florida is a "two-party consent" state pursuant to Florida Statute §934.03 (Security of Communications) and §810.14 (Video Surveillance). This means that ALL parties involved in a communication must consent before it may be lawfully recorded.
• By scheduling, accepting, attending, or participating in any meeting with our team — whether virtual (Zoom, Google Meet, VideoAsk, or other platforms) or in person — you expressly consent and require that:
• (a) The meeting be recorded in audio and/or video in its entirety, from the moment it begins until it concludes.
• (b) The recording be stored in our systems and used for quality assurance, training, legal backup, and case follow-up.
• (c) With your additional authorization, excerpts of the recording may be used in promotional or testimonial materials.
• If you do NOT wish to be recorded, you must notify us in writing prior to the start of the meeting. In that case, the meeting will be conducted without recording, but written notes of the matters discussed will be retained.
• The unauthorized recording of a meeting constitutes a third-degree felony under Florida law (Florida Statute §934.03(4)(a)).

Pursuant to the Florida Digital Bill of Rights (Florida Statutes Chapter 501, Part XIII), the Florida Information Protection Act (Florida Statute §501.171), and other applicable law, you have the right to:

• Confirm whether we are processing your personal data
• Access your personal data
• Correct inaccurate or incomplete personal data
• Request deletion of your personal data
• Opt out of the sale or processing of your data for targeted advertising purposes
• Opt out of profiling in furtherance of decisions that produce legal or similarly significant effects

To exercise these rights, contact us through the official channels of Carolina Hernández Realtor. We will respond in accordance with the timelines and requirements established by applicable Florida law.